News
Another season backing the Blues…
Bluegreen is please to enter into another season in our long-standing sponsorship and support of Bedford Blues.
As official brand guardians for the Champ Rugby side, Bluegreen continues to shape the visual identity of one of the region's most beloved and historic sporting institutions. From the iconic club logo design to comprehensive print and digital platforms, our creative footprint is woven into the very fabric of the matchday experience at Goldington Road.
Over more than two decades, the collaboration has evolved to cover all aspects of the club’s presentation.
Moving into this landmark 22nd year, Bluegreen’s creative remit again includes design and production for the Club's official matchday programme - always packed full of the latest Blues news, interviews, reports and stats. The programme provides a key touchpoint for supporters and hospitality guests each matchday.
“Bluegreen are almost an extension of the team at Bedford Blues; we are indebted to Dave for his support and guidance over the years. Their quality, consistency and knowledge are first-class; they come highly recommended and treat your brand with the respect and care it needs.”
Gareth Alred, Chief Executive Officer, Bedford Blues
Digital & social media graphics provide vibrant visuals for the club's growing digital footprint across online platforms.
Bluegreen have also produced high-impact environmental graphics and physical signage around the ground to elevate spectator engagement and support club initiatives.
Wider club activation projects are key to delivering tailored design assets for strategic initiatives, community outreach, and commercial ventures. For the 2026-27 season, this includes the newly launched Save Our Scrum (SOS) campaign to raise much-needed funds to renovate the Club's oldest standing building, The Scrum Bar. A campaign identity, supporting graphics, and signage have been created to engage with fans in order to raise donations.
One element of the SOS campaign is the latest design in the eco-cup series where fans can recycle their cup after a game and donate the cost straight back to the fundraising total.
To protect and grow the Club's brand identity for over two decades is a responsibility we treat with immense pride and passion, ensuring that the values of the #BluesFamily always remain front and centre.
To find out more about Bedford Blues, visit www.bedfordrugby.co.uk
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