Passion and pride…

11th Oct 2019  Dave

Bluegreen is the official brand and design partner of Bedford Blues. We have been partnering with the Blues for over 20 years, including designing the Club logo, matchday programmes and the recent website redesign.

Bedford Blues

We recently redesigned and launched a new fully mobile-responsive website for the Club which provides users with easy navigation and search functions across all platforms and devices.

The user-friendly interface now allows supporters to stay up-to-date with the Club wherever they are and on whatever device. The site combines with the Club’s external ticketing, shop and community sites for simple online purchasing and bookings.

With all the usual player profiles, latest news, venue, hospitality, fixtures, results and club information available at your fingertips, the site has everything a Blues fan could want, including the new podcast.

PODCAST-BANNER.jpg WEBSITE 1.jpg Bedford Blues

We have also created graphics for the Club's social media channels, including Vimeo, Instagram and Twitter.


The 2019-20 GKIPA Championship season is our 15th season designing and producing the Club's matchday programme.

With latest news, player interviews and features, views from the coaching team, match reports, a look at the Blues' opponents, and up-to-date stats, the programme provides supporters with access to all the information they need for enhancing the Goldington Road matchday experience.


Each season the Club designates a fixture as 'Ladies Day' where the team play in a special one-off pink kit, special events and activities are organised, and the day raises money for cancer charities. This year Macmillan were the chosen charity.


As part of our ongoing Club branding we have also produced the new season ticket cards which incorporate four different types and age groups, along with associated items including 'bring a friend for free' vouchers.


With the launch of a new home kit this season, we have produced various marketing items for use on matchdays around the ground and in the wider community at external events, including pull-up banners.


As part of the Club's regular matchday marketing, Bluegreen produce posters, email footers, website banners, and graphics for illuminated signs on Goldington Road to further publicise matches and events at the Club.

CUPS 2.jpg

The Club approached us with a new initiative to introduce environmentally friendly pint cups as part of an Eco Cup scheme. The reusable cups are 'rented' at a cost of £1 and can be continually used, kept or recycled to the bar in exchange for your £1 refundable deposit.

We used this opportunity to design a ‘Legends Series’ featuring favourite Blues players from over the years in different designs, creating a collectable item where fans can take their cups home and reuse them, or bring with them to home games for their liquid refreshment!

CUPS 1.jpg BAR SIGN.jpg

For more information about Bedford Blues and the latest club news please visit

To view more of our Sports & Leisure design projects please click here.

Competing? Let's talk. 

Tagged in

Branding & identityWebsites & digitalBrochures & printSport & leisure