News
Building the mindbridge...
7th Nov 2018 Jez
The mindbridge approach is unique. It brings together coaching expertise with an understanding of how our brains actually work.
Our brief from Kate Lanz was to help launch and promote her new business. Her approach is specifically tailored to the needs of each individual company.
Kate has over thirty years’ business experience – nearly twenty years’ in leadership coaching combined with an outstanding track record of success as a senior executive. Kate was the first female – and youngest – International General Manager at Diageo, the world’s leading spirits producer.
It was in the role of General Manager that Kate developed an interest in the psychology of the working environment. Building on her MBA, her BSc in Psychology and her business experience, Kate established her international practice in corporate coaching. She now focuses on the power of modern neuroscience for releasing latent brain potential at work.
Our work included creating the overall branding, and other marketing items, but predominantly was in the creation of the new website.
The menu navigation functionality when viewed on a mobile phone is a little bit different, and relates directly to the main branding.
In addition to the website, we also created a suite of bespoke icons that were utilised within the new mindbridge app. They also relate back to the main branding style.
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